On The Creative Performance Of The Moviee Poster Design In Contemporary China

As one of the important ways of film propaganda,the design and production of the posters play a crucial part in the box office and reputation.Especially in the market-based consumer society,movie posters in order to stand out have evolved from types of previous information-filled to types of emotion-appealing.In this transitional process,the poster creative design has to combine the color,text,graphics,and domestic elements,so as to demonstrate the Chinese traditional aesthetics as well as the medern aesthetics.Even though there has been great progress compared to previous years,it is not difficult to find the existing problems in current movie poster-design situation,such as lack of originality,insufficient emphasis,lack of professional desinging teams,and superfluous business attributes.Therefore,we should make efforts to improve the content of poster,broaden its advertising channels,and enhance the quality of Chinese movie poster so as to ensure the steady develpoment of the film industry.