Study On The Development Of Country Cultural And Creative Industries In Lin’an City

Country cultural and creative industries is an important part of the cultural and creative industries, which plays an important role in promoting the development of country cultural industries, especially in rural areas. In this paper, we take Lin’an country cultural and creative industries for example, summarized its status, characteristics and effectiveness, and then based on a combination method including comprehensive literature analysis, semi-structured interviews,typical case investigation and SWOT analysis, we analyzed its strengths and weaknesses,opportunities and threats in-depth. Finally we analyzed the upgrade path of Lin’an county cultural and creative industries, so as to provide theoretical support and practical guidance for the development of country cultural and creative industries. The main conclusions are as follows:Firstly, cultural and creative industries is an important part of modern service industry in Lin’an city, which plays an important role in promoting economic development. There are three major characteristics for country cultural and creative industries in Lin’an city, which are wide range, refinement and park features. After years of development, Lin’an county cultural and creative industries have achieved good development effectiveness, the added value has maintained steady growth, the industrial structure has been gradually optimized integration and the culture is accelerating the pace of innovation.Secondly, through SWOT analysis on the development of Lin’an county cultural and creative industry, the study find that Lin’an county cultural and creative industries have geographical advantages, cultural advantages and personnel advantages, as well as imperfect supporting policies, not too strong industry concentration, the lack of a distinct industry features and so on.Besides its external development faces historic opportunity form the cultural and creative industry development and the market opportunities from the county’s economic development, while also faces the threat of competition in the industry form the surrounding counties and the uncertainty form the process of economic restructuring.Thirdly, on the development path of country cultural and creative industries in Lin’an, for the problem of imperfect supporting policies, further improvement of government functions,enhancing service guide is needed; for the problem of not too strong industry concentration,building the park platform to promote industrial cluster development is needed; for the problem of lack of a distinct industry features, differentiating the layout, construction of regional brand is needed; for the problem of competition threat form the surrounding counties, tamping foundation,building the core competitiveness is needed; finally, for the problem of uncertainty form the process of economic restructuring, based restructuring, promoting cultural integration and development is needed.Last but not least, the case study of county cultural and creative industries in Lin’an cityproviding a reference for the development of county cultural and creative industries in our country.In order to accelerate the development of county cultural and creative industries of our county, not only favorable policy environment and industrial development of the market environment is needed from the outside, but developing the distinctive characteristics of cultural and creative products with comparative advantages under its own characteristics and advantages is needed so as to enhancing the importance of the county cultural and creative industries in the county’s economic development..