Our Science Fiction Literary Mass Communication Channel Research

In recent years, with European and American science fiction influx of literature and art, science fiction literature in the Chinese market create no sensation, training a lot of science fiction fans, but at the same time, there are more and more scholars begin to pay close attention to the spread of science fiction literature and art in China, China science fiction literary spread to explore the reasons of the lagging of development.This paper first through the access to all kinds of material to-the domestic and international science fiction literary spread status, preliminary understanding from surface to know our country science fiction literary spread the existing gap. As the process of transmission is one of the important element of the transmission channel, in the process of transmission plays a very important role.This paper with the qualitative and quantitative analysis method of combining the science fiction literature and art in China to explore the transmission channel. In the media theory and the audience of the support of theory, this paper using the questionnaire survey of China's science fiction literary way, transmission channel investigated the situation of science fiction, including the contacts, science fiction literary access to our country and science fiction literary transmission channels expectations. To get in the material and data and comparison of the arrangement in China based on science fiction literary spread transmission channels the current status of simple analysis, this paper Outlines the different science fiction literary transmission channels exist differences and the main factors affecting the mass media is China's science fiction literary main communication channel two important results.The author focuses on the main mass media channels in literature and art spread science fiction, the existing problems of the traditional media channels from spread and emerging media channels spread two are analyzed. The traditional media channels, including paper spread, science fiction and traditional science fiction film and television, etc, the problem mainly concentrated in the spread of the number, the ideological content works less empty and resources liquidity is weak, the single channel of communication; Just emerging media channels, the author will spread mainly studies the network media resources and technology advantages, and mobile phone use media, etc.Finally, in to the above problems so carefully on the basis of analysis, targeted put forward concerning the development of literature and art in science fiction spread strategy, including promote traditional media resources development and the development of new media resources in China, for the purpose of the development of the science fiction literary spread offer some help.In short, in various media coexistence of today, new media have their own advantages, traditional media have their own characteristics. And the audience for age, sex, education, habits and so on various aspects of different, in the selection and use of media channels to the above, each have to take. This paper examines various media channels to the different science fiction literary spread, at the same time to the situation of foreign successful experience for reference, this article analyzes the development road of science fiction literature and art, and the hope of China science fiction art development and feasible strategy to promote the development of the science fiction literature and art in China.