A Study On Development Strategy Of Cultural And Creative Industry In Guangdong

The economic globalization has influenced the world.The development of economic depend on labo、land and capital. As the Internet highly develops, the process of global knowledge economy has speeded up. The knowledge、technology、creativity gradually becomes more important factors which drives the economic development. Guangdong province is the pioneer and experimental field in carrying out the reform and opening-up policies in China. For the past30years, Guangdong economic development has reached the level of middle-income regions of the world according to the standards of the World Bank. The Pearl River Delta region which assemble almost labor-intensive enterprises is the primary economic benefit this period. The global financial crisis happended in2008s, the development level what depends on the cheap labor、free land、mass capital can’t be up. Guangdong Government give the proposal about the Double Transfer policy, in order to balance the development of the Eas、West and North, as The Pearl River Area is accerlerting the development of the industry of Modern Service、manufature. Newenergy、strategic emerging and so on, the culture and creative industry is sort of Modern Service industry. How Guangdong Province develop the culture and creative industry is an open thesis which refers to the height of economics. The development of cultural creative industry varies from the "red sea" strategy to the strategy of "blue ocean" strategy.The thesis is studying the culture and creative industry in Guangdong, as well as doing some research about definition, characteristics, with Horizontal comparison with the development of the culture and creative industry domestic and overseas, according to the actual environment and situation of Guangdong, In the end, We puts forward some fundamental measures on implementing strategies to develop. Briefed As BelowFirstly, by the way of background research, we realize the significance and the necessity of the development of the culture and creative industry In the context to the Double Transfer policy in Guangdong.Secondly, we analyze the situation and problems of the culture and creative industry in Guangdong, With grasping status quo and the experience home and aboard, Guangdong Province must learn from the best.Thirdly, we analyze the SWOT which includes Strengths, weakness、Opportunity and threat, In order that we can Giving proposals more objectively by LQ、Gini C and CR.Finally, We analyze the External and Internal environmental, the key point of stragetic development, industrial clusters,point out the key industries、key cooperation area, and then give the proposals, joining the strategies and implement up,Give some references to the development of Guangdong economic.