A Study On Visual Representation Of The Ink-wash Symbol In TV Ad Within The Background Of Digitization

In the digitized information age, television advertisement ,which is based on the main trend of the most advanced state-of-the-art technology and thought of art,has been always guiding our consumption conception and recorded cultural activities with its unique perspective at the leading edge of Era of consumption. The digital ink-wash symbol, that is the visual information, which has the profound influences on people's psychology and ideology is created by injecting aesthetic elements into computer graphics technology in television advertising;it appears new forms of managing model.This paper presents the development and application of the ink-wash symbol in TV Ads and elaborates on some cases with the theories of visual cultures. The followings are the summaries of four main parts in the paper. In order to the first part based on the a few problems dwells on the worth of the topic,the research situation . In order to make people have a profound and extent understanding of this topic,the second part explores the artistry. the literature and specificity of the ink-wash symbol;the connection and difference between traditional ink-wash symbols and digital ink-wash symbols are analyzed through the concepts of the Chinese traditional ink painting and the water-ink elements.The third part expounds not only its visual representation but also its characteristic and significance in TV Ads. By studying these classical cases, it is concluded in the last part that we can go further research about the trend and meaning of the combination of TV Ads'ink-wash symbol and multimedia technology; and enhance the expressive force of ink-wash symbols. At another point, the value of the ink-wash symbols in TV Ads is completely embodied for its national cultural characteristic. The effect on the ink water symbol of TV Ads can guide correctly the development and direction which the traditional special Ads and multimedia technology are taking.Therefore, it is very important for achieving the new forms of the digital TV Ads activities and consumer behaviors that the visual representation and the cultural artistic characters of the digital ink-wash symbols in TV Ads.