"Hua Shuo Duan Wu" Visual Identity Design And Application

The Duanwu Festival is one of the important traditional festivals in our country.It is an important part of our traditional culture.The Duanwu Festival has been with us for thousands of years.It has brought us togather and family joy,such as the whole family sitting around wrapping zongzi;also inspired our love for our nation,such as the missing of Qu Yuan;also had a passion for our male blooming passion,such as Dragon boat sports;also let us have infinite beautiful reverie,such as the white snake legend.However,since modern times,the traditional culture has become increasingly weak,especially the globalization of culture has caused the decline of traditional culture.To Carry forward the traditional culture,more young people can face their own national excellent cultural traditions,which has a positive meaning for cultivating young people the correct values and world view,This Will be able to enhance our national pride,but also make an important contribution to the world.To this point,on which this design research is based.First of all,from the collection of cultural data of the Duanwu Festival,beginning to study and find out related design elements,such as zongzi,dragon boat,realgar wine,mugwort,five poison animal,white snake legend and so on.On the one hand,using modern technology of computer to process visual elements collected and enhance the overall atmosphere.In drawing on the outstanding achievements of Chinese folk culture and art,such as folk traditional pattern,Shanxi folk paper-cut and so on.for graphic symbols and illustrations art creation.Using "hua shuo duan wu" for a brand to create a visual identity and then based on this,designing and developing the Duanwu Festival related items.Through this design results,which is expected that the Duanwu Festival get a spread and development.