The Language Features Of Advertising English

China is on the way of becoming a member of WTO, the economic and cultural exchange with foreign countries is increasing. With the development of global economy, advertising has become a global form of communication. As a specific carrier of advertisements, language can express the ideas by print, radio, TV or Internet. Since English is one of the most widely used languages in the world, the study of advertising English has become a necessity. This paper aims to study the language features of advertising English from the stylistic point of view and with view to the influential factors as anthropology, culture, sociology and psychology. It consists of four chapters. Current advertisements reflect the changes in the technology, mass media, social and economic relations, the sense of personal and group identity. So in Chapter one is given a brief research on the relationship between advertising and anthropology, culture, sociology and psychology. Chapter two introduces the theory of advertisements and stylistics. The precise balance of words (either spoken or written) and pictures is determined by the creative concept and the medium used, but the combination of images and words makes up the language of advertising. Their fictions, verbal play, compressed story-telling, stylized acting, photography, cartoons, puns and rhythms are often memorable, enjoyable and amusing. The words and details come to people's minds more readily than those of novels and poems and plays, and they are often recalled with more laughter and enthusiasm. Chapter three, which is the main body of the paper, gives a full analysis of the language features of advertising.It is hoped that this paper will be of some help in comprehending and composing advertising English in people's daily life.