Study On Temporal And Spatial Lexicons In Russian Advertising Text From The Perspective Of Strategic Semantics

Language is both a tool for human communication,and a cultural carrier of specific categories.As an essential part of the culture,the concept of time and space has been widely using in the language by people and playing a guiding role in people's communicative behavior.Temporal and spatial lexicons are linguistic representation of time and space concept.Different nationalities have different perception of time and space,which can be reflected in the use of temporal and spatial lexicons by people and it makes these lexicons carry a certain connotation of national culture.Advertising language is a member in the family of language and also a carrier of advertising messages.As language is the carrier of culture,advertising language is also a commercial culture which contains rich cultural connotation,which makes advertising language have a natural connection with time and space concept.Because of this,the study of temporal and spatial lexicons based on advertising language has a very high value.Advertising language is a language tool in communication,strategic semantics is a theory,which focus on the language communication,it can explain many phenomena in language communication include the use of lexicons' meaning.Time and space concept are part of the culture,they are well reflected in the Russian advertising language,it becomes temporal and spatial lexicons in it.Semantics is not only a linguistic elements,but also a cultural level.So in my opinion,strategic semantics not only can help us interpret the strategic use of lexicons,but also can let us through the meaning of lexicons digging out the deeper cultural connotation of the language.In this thesis,our research based on widely absorbs the basis of predecessors' academic researches and analysis of literature,on the basis of semantics theory,with the study of‘strategic semantics' theory and seven types of meaning.The methodology in this thesis is static analysis and the adoption of combining descriptive and interpretative.We use Russianadvertising text as corpus,combine both time and space categoris in one study,with a new theory angle of view to study on the usage of spatio-temporal lexicons and it's cultural significances,aim at digging the unique cultural elements of advertising language.Through analysis we can gain a keener insight about how temporal and spatial association works in Russian advertisment.At the same time we can recognize the intrinsic values,way of thinking and lifestyle of modern society in Russia.And it also improves the reflaction of advertising on social cultural.All of these provide more reliable practical basis for us to explore the cultural factors behind language.This paper consists of three parts:introduction,text and epilogue.In the introduction part,briefly introduces the research significance of this paper,the status of the research,the method of research and innovation of this thesis.In the first chapter of this thesis,we introduced the definition of the strategic semantics and temporal and spacial lexicons in advertising.In the second and third chapters,we analysed the meaning and the effect of temporal lexicons and spacial lexicons.In the fourth chapter,we explained the cultural motivation of using the meaning of temporal and spacial lexicons in Russian advertisment.The final part of this thesis we comprehensively summarized the full text and the connotations of temporal and spacial lexicons in Russian advertisment.