Semiology In The Display Design Is Studied

The show activity of China of the modern meaning was since the end of the seventies of last century, with the implementation of the policies of reform and opening to the outside world, and omni-directional appearance and development. In the course of development in the past 30 years, the show activity becomes one of the important media of different things of cognition in masses' life gradually. In this case , need a ripe theory badly to support , make its better continuation develop. This thesis is under this great environment. Summarize and draw lessons from the practice achievements of various fields , especially the research results of the Semiology theory, combining and showing the discipline characteristic designed, the system has been explained to the " organizing and leading " role in showing the design of key element of Semiology . This theory blank in it is domestic in this to fill in to a certain extenting.This thesis is based on Semiology theory, regard showing design discipline as the target, such respects as square on showing the epistemology , methodology of the design have been analysed and described . Its function and purpose , on one hand offer the foundation stone of development for showing the design, have announced and shown that designs and becomes one " Declaration of Independence " of independent discipline on the other hand. Distinguish such" boundary tablets " similar to discipline as the environment design , indoor design , decorating designing ,etc, its function is very important.In the course of describing, the thesis pressed close to the Semiology key element and showed the relation of the design mainly, it was " bringing" that served for showing the design, " role " describing these key elements and acting in showing the activity especially, but not casual and theory , and then enable showing the design has its peculiar intension , but not" by product" of other disciplines even more.Chapter one mainly meaning, purpose and method to adopt of a subject for research. This is motive power that a subject carries on, not to the exposition of these respects, the research of the content on not launching.Chapter two and show the general theory summary of the design to Semiology separately, its purpose is to inquire after the concerning inevitably of the two from it, the general theory achievement of and Semiology, to showing the peculiar theory of design discipline acts on. Three , four chapters are mainly to explain with the view of Semiology that shows the epistemology question of the design, only to showing the clarification known in design, we so as to launch the systematic theory research work of this discipline . There is decisive influence too in showing practice of design discipline in its conclusion.Chapter five touch upon and show the methodology of the design with the view ofSemiology . On the basis of epistemology, its implements it in the course concretly, design thecomposition that can combine other design art discipline in show, form one's own independent step of solving the problem.Chapter six refer to it with the angle of Semiology mainly , examine closely and show some met in reality in design is puzzled, we can say, the concrete embodiment designing function on the show in theory that it is Semiology .