Adolescence, the transition period from childhood into adulthood, is a unique golden period in one's of life. S. Hall, father of juvenile psychology, described it as"tempest"in that it is a period of characteristic in fluctuation, as well as contradiction and conflict permeated in individual's psychology.Based on the subdivided objective stratagem of the present market, this article analyzes the young consumer groups before exploring to make a better design for them. Adolescence is the premier phase and the crucial transition period in one's life. The psychological and physiological characteristics of the youth, as well as their extensive consumption psychological characteristics, influence not only their choice on the products and the way to use, but also the design strategies, thereby ultimately and inevitably this will make products different in form.Due to adolescents'emotional psychological characteristics, and their special roles endowed, the styles of product hold great significance in their purchasing conduct. This article focuses on consumption behavior characteristics of fashion electronic products, which derives from the psychological characteristics of the adolescent, to reflect the overall style and language factors in form. In this way, the style used by adolescents is quite different from that of other age. Aiming at the different factors existing, for instance, the style and type in design, this article brings forward the concept of "healthy fashion electronic product design", that is to say, for different object-oriented design, products exist in the characteristics of different symbol elements shown such as shape, structure, color, texture and so on, and the man-machine operation manner. By using this concept, take suppositional design for example, this article gives a specific analysis on adolescent fashion electronic products design. The innovative point of this article is stated as followed: a) analyze the psychological characteristics and consumption psychology of the adolescent; b) summarize series of concept of product design based on the psychological characteristics of the adolescent; c) draw out the design frame by following the design concept, and work out design method respectively.By these comparative researches, this article attempts to make an overall study on adolescent psychology, behavior, culture, values and morality, worship psychology and so on, to find the inherent nature and association out of the overt behavior phenomenon, as well as the stable factors out of instable ones. Thereby it guides the design of fashion electronic products, and provides scientific background. |