Research On The Application Of Figure In Logo Design In China

In modern society and life,logo is widely used in various fields,and with the development of society,the design of Chinese theme is becoming more and more rich.Chinese elements are the essence extracted from traditional art and presented mainly in the form of graphics,with a wide range of themes and rich content.Chinese graphics is also an important source of modern logo design,different styles,different periods of graphics can reflect the different culture and artistic style.Through literature review and the observation and research of various signs at home and abroad,it is finally determined that the application of character graphics in China’s signs is the main content.This paper mainly discusses from four aspects.The first chapter is the introduction of the main domestic and foreign,especially the status of domestic logo design analysis and summary,and then draw some inspiration from the excellent logo,so as to have a more accurate understanding of the type of character graphics logo.Chapter two gives an overview of the figures in China.Since ancient times,China has rich character graphics resources,such as the fairy tale "pangu","eight immortals crossing the sea","door god","flying","chang ’e to the moon","luo" and so on.Character graphics not only rich connotation,but also can convey a strong human touch.First of all,it is a concise and clear introduction of the origin of the figure and the characteristics and style of the figure in China,so that readers can have a clearer understanding of the figure.Secondly,it introduces the artistic presentation mode of Chinese character graphics,analyzes the characteristics and changing rules of character graphics,and draws nutrients from excellent graphics for in-depth study.The third chapter has understood the symbol the concept and the symbol design present situation,the shallow understanding modern symbol design development tendency,and links the symbol development tendency,initially proposed the style choice to the creation.This paper focuses on understanding the integration of Chinese character graphics and logo design,so as to make adequate preparation for creation.In the fourth chapter,the characteristics of the characters in logo design are reviewed and analyzed.Through the analysis of some literature materials and pictures mentioned above,the author introduces his creative ideas and achievements.