Research On The Chinese Character Logo Design In Modern China

Modern China is a period of social change and transformation,and also an important period of the development and formation of Chinese logo design.Under the social environment where tradition and modernity blend together,influenced by Chinese culture and language environment,and combined with the particularity of the inherent cultural genes of Chinese characters,modern Chinese logo design use a large number of Chinese characters to design the logo,and forming a method and new style of logo design with distinctive era characteristics.The formation of this new method and new style makes modern logo design show a different design language and design style from that of western logo design,and also lays the foundation for the development of Chinese character logo design.This article takes the Chinese character logo design in modern China as the main research object,based on the special era background of modern times,combined with the particularity of the internal cultural gene of Chinese character,this paper analyzed the reasons for the formation and development of Chinese characters in modern China through literature research.And starting from the three main aspects of Chinese traditional culture,western modern design and modern technological change,this article makes a detailed analysis of the design methods and morphological characteristics of the Chinese character logo design in modern China by means of case analysis and comparative analysis,to summarizes the design language and style of Chinese character logo design in modern times,and also affirms its important significance as an important stage in the development of Chinese character logo design.