Aesthetic Experience In Modern Fashion

There are several theories for fashion study, such as sociology, economics, anthropology and so on. These theories focus on the issues of the relation of classes, human's psychology and the law of production in fashion. This article will discuss fashion in the view of aesthetics. I will pay attention to emotions, dreams and imagination in fashion consumption, and the aesthetic experience of people nowadays in the fast-turning trends.The discussion about fashion is easily connected with the phrase 'the aestheticization of everyday life'. This phrase was brought up by the Englishman Mike Featherstone in the course of his studies of consumer culture and postmodernism. And it includes the following contents: indistinction of the limit between art and life, signs and simulacrum in everydaylife and the plan of making life an artwork.. Following these viewpoints and thoughts, I will make an analysis of the aesthetic experience in fashion in three areas:First ,the flow of signs and images existing in fashion consumption. Modern fashion industry is inseparable from the development of technology of media and image. Fashion industry produces not only drygoods but also signs and mirages; the consumer buy not only use of goods but also images ,dreams and desires. So, in this part, I will present the fairyland beyond the commonplace articles through the analysis of brand, advertisement, model and some specific examples in fashion.Second, aesthetic mood in the course of trends' turning. Feeling of time is an...