Research Into Choosing Of Media In Ethics

Several of ethical problems are produced in the practice of journalism because of social transformation and media marketization, which is paid more attentions by mass media and scholars in journalism. By the method of unifying of theory and practice, the author gives answers to ethical problems from the view of ethics while not of news in order to give instructions to ethical choosing of mass media. This research is made up of four parts: firstly, define Choosing of Media in Ethics; secondly, discuss the liberty and conflict of choosing of media in ethics. The unity of external liberty and internal liberty is the essence of liberty, while choosing of media in ethics is expressed in conflicts, that is real image and government image, economic benefit and social benefit, journalistic liberty and individual privacy, justice and evil ; thirdly, discuss three systems of choosing of media in ethic—mind system, social system and reasoning system ; fourthly, discuss criterion of choosing of media in ethic and researches authenticity, objectiveness, interest of receivers and social benefit.