The Printing And The Publishing On Popular Novels By The Book Shops Of Ming Dynasty

The publishing of ancient China includes three systems: Authorities publishing,family publishing and book shop publishing. Among the books printed by the book shops,the popular novels and the plays are most valuable.Book shops printed popular novels from Ming Dynasty when the ancient popular novels of China became mature and prosperous.In this thesis, I try to describe the publishing history of popular novels printed by the bood shops of Ming Dynasty.Three parts are included in the thesis:intruduction;main body and conclusion.In intruduction,the author puts forward the reason for the topic.The main body of the thesis includs three parts:Ⅰ.The publishing history of popular novels in Ming Dynasty.Before Jiajing Period,no popular novels was published by book shop.Since Jiajing Period,more and more book shops began to print popular novels.In late Ming Dynasty,the publishing of popular novels became professional.Ⅱ.The book shops′investigation on the printing form of popular novels in Ming Dynasty.The book shops adopted many kinds of measures in order to increase sales,such as advertising,illustrating,adding notes,changing printing format,and so on.Ⅲ.The contribution of the popular novels published by the book shops in Ming Dynasty.The development of popular novels has strong dependence on publishing, so the book shops′printing on popular novels has inportant influence on the development of popular novels.Conclusion summarizes the book shops′contribution to the keeping and the spreading of the popular novels in ancient China.