Sport,Fashion,Art

Skateboard is a limit street sport, which is born to America in 50 ages, because this movement thrillingly, stimulant, and advocating freedom and individuality, to self- challenge, therefore has attracted the tens of thousands young people. The skateboard amateur has own fashion, the graphic, the language, the mark, the music, the magazine even the fast-food taste, has formed the newborn, the Skateboard culture of taking the city as the leading. As a result of this sport' influence, caused it to obtain the enormous commercial value, according to the investigation company's data of a movement commodity, in 2004, American spent approximately 4.4billion US dollars on the commodities that correlate with skateboard, such as the T-shirt, short, sunglasses and so on. So big commercial value was stimulating the development of design in the skateboard culture imperceptibly, skateboard amateur had hoped own clothing and the skateboard looked different with the others, they needed the very dazzle graphic, the signature or the drawing to be able to represent oneself, they often care about the graphic of their clothing, and to compared the illustration of oneself with the others, so flaunt own individuality and the difference as well as with others'. To the early time of eight ages, some people started to note the graphical language to be important regarding the skateboard, we could see the graphical language proportion which occupied in the skateboard culture from each skateboard brand and trademark as well as the product. To the 90's, the skateboard each big skateboard company has produced as well as the quality of peripheral product has become hardly differently in some kind of degree. They started to shift the competition focal point from the product quality to the visual graphic, the skateboard company invested the massive manpower and the physical resource that is related to the designs for the development and the application of new product, many skateboard company which was famous for design has appeared, the massive outstanding visual graphic skateboard products, had the good skateboard graphic, so could obtain the better commercial achievement when sold oneself company product, therefore the importations of the graphical language design was obviously. This article has made some comparisons and the research to the visual language and related aspect in the skateboard sport. Emphatically analyzed the logo of skateboard brand and the designing of skateboard deck that have occupied the dominant position in the skateboard sport, utilized the massive charts of symbols to perform to explain and to compare, has expounded the vision language as well as the plane constitution principle of these logos and graphic, also made the simple review to the design style and historical background of several designs movement school which has the bigger affectations to the deck design. And make the simple narration to some new sharp designs that leadership design tidal current in the skateboard culture, From this, to showing the research to the visual language in skateboard culture, is advantageous to understand the mainstream design ideological trend, grasp the trend of international plane design, makes the theory basis for the appearance of new vision graphical language, also is the development of plane vision language in other domains.