Logo Design Graphic Text

In this paper, the text in the graphic design graphic logo design in the application of this phenomenon has been studied, the history of writing Chinese characters and foreign language text and graphics of their own development and evolution of a simple sort, in order to "learn from history "The knowledge and understanding of the history of the evolution of graphical text under the premise of the text for the modern graphical logo design to provide reference and help. Article focuses on the text graphic in various categories of art in ancient and modern design reflects the use were consolidated and summarized, especially in the foreign language text in the graphic use of the logo design to give a case study. The main thesis consists of five parts.The first part is introduction, the main significance is the subject option, research situation, the content of the research, the basic framework, research and academic point of view of the difficulty value. The second part is related to the elaboration of the concept, graphic presentation of the concept, the relationship between graphics and text, text and symbol of the relationship; from "cultural backdrop" diversification effect; global international development, the increasing richness of visual language; text origin is the picture, its aesthetic properties; graphics showing the value of increasingly become the primary state culture described four aspects of graphical text emerging social necessity. The third part is mainly a "word mark examples of graphical analysis" from four aspects:1, the graphical form of Chinese characters reflected in the logo,2, foreign language text in a graphical form of the embodiment of the logo;3, the foreign language integration of forms reflected in the logo design;4, logo design reflects the fusion of text and graphics, for instance elaborate description. The fourth part is the level of design features, focusing on international, image, visual, diversity and artistic text in these five areas to illustrate the principles of graphic design logo. Part V is summarized, graphical text to further clarify the importance of the logo design. Text and graphics in the history of the development process go hand in hand, learn from each other and promote each other, in the global economy under the rapid development of IT skills will also continue to rise to more diverse forms of art to promote the process of human civilization.