Research Of Visual Memory In The Application Of Modern Advertising Design

With the development of the advertising industry, the requirements of audience about advertising design are also increasing.People can not receive so many advertising information immediately. Only with a profound sense of vision works can stimulate the senses of audience. With the advent of digital media lifestyle, graphic design also ushered in a new era. Craving for new things, make more and more design in addition to considering practicality. Designers will learn more about the psychological needs of the customers, memory deep impression. In advertising design, the impression of an apparent cause of rational appeal and visual impact has great influence. Visual memory in the application of modern advertisement design is becoming one of the research topic.First of all, we start with the relevant theory. Summarize the definition and significance of visual memory and give an analysis of the conditions and patterns of visual memory. The topic of the research contents are introduction of visual memory and the research background, purpose and significance of advertising design, a brief description of visual memory application in advertising design. The significance of visual memory are summarized. Conditions of visual memory and its two stages were analyzed, introduces the visual memory under visual experience is how to see objects through conscious folding extraction; Research on advertising design in the application field and application of visual memory. Through examples further study the application of visual memory strategy in advertising design, promotion design and human mind communication and resonance. Combined with the related research conclusion, the author thinks that, open up a new idea of advertising design affected by the visual memory, is advantageous to the designers for new thinking inspiration, enrich the designer’s visual "experience", create a new and unique design art image and artistic conception of rich visual impact. The effective appropriate use of visual memory, is advantageous to the design work more attractive, and enhance people’s perceptions. Generally speaking, our aim is to provide more theoretical and practical basis for advertising design.