The Commercial Concentricity And The Symbol Violence In The Communicative Field Of The Art Of Movie And Tv Production

Due to the market, more and more restrict from commerce to the movie and TV produce come forth since the industrialization of Chinese movie and TV .In the movie market, commercial ones which are dazzling become the mainstream. So does the TV market .Both of them take on the phenomena of commercial concentricity which happen to coincide.In this article ,I look movie and TV as a communication field of art and culture, analyze the process and reasons that cause the sharp transformation from the produces which look video sculpt consciousness and culture meditate as the symbol to the commercial masterpiece, moreover the marketable work and commercial property of these famous and popular TV programs .Under the control of the box-office audience rating, literary works indulge in self-admiration. There are too many problems to deal with marketable launch. Economic field cause the artistic "democratization" rapidly resorting to its powerful charm which combines with the new technique. This uncontrollable power of this economic field has a symbolize violence that is caused by integrating with popular consumptive needs unconsciously. Under this effect of symbolize violence, the movie and TV's receptive function have replaced their aesthetic essence. Artistic value is merged by commercial value. The conflict and contradiction between the pureness and business, advent-courier and earthliness represents more bare, prominent and poignant.As to the movie and TV art, first is the art, and then is the commodity. In conclusion, this article discuss the importance of regress from commercial concentricity to the artistic essence ,and how to come true the combination between art and commerce in order to make the lost art revert to video world, in addition to protect the self-discipline of art and culture communication field of movie and TV.