Huizhou Merchants And The Blossom Of Book Carving Industry Of Huizhou During Ming And Qing Dynasties.

This thesis is main to discuss the relationship between Huizhou merchants and the blossom of book carving industry of Huizhou during Ming and Qing Dynasties.During Ming and Qing Dynasties, the blossom of book carving industry of Huizhou is because of the special natural environment, humane environment and mature technical preparation. The Huizhou merchants also join book carving industry. Why do they join it? It's because of their social need, the culture grade of"merchandise and love Confucian",for fame, benefit and consanguinity clan opinion.The blossom of book carving industry of Huizhou can't depart from the exploitation and management of Huizhou merchants. The book carving industry of Huizhou bloom via depositing capital, innovating technique, specializing in benefit, quality, famous brand and trustworthiness, congregating the capital, cooperating with each other to publish books, exploiting the market, orienting correctly to get the benefit.Huizhou merchants deposit business book carving, private book carving and government book carving. They carve pedigree,"sutra and history books", the common life books, business books and so on.In order to explain the blossom situation of book carving industry of Huizhou, we cite the four book carving families of Huang, Wang, Cheng, Wu as the evidence to prove it.The blossom of the book carving of Huizhou spread the knowledge, construct the ethos of loving culture, cultivate the persons with ability. At the same time, the Huizhou merchants also advance their social status. The management of Huizhou merchants in book carving also give reference to our culture industry.