Research On Chinese Characters Of The Original Ecological Food Brand’s Visual Image

The article takes NATURAL VOICE brand of Chinese characters design as an example, research on the original ecological food brand image of Chinese characters in the performance under the design requirements of product features, brand characteristics, based on the target consumers to design the origin. The form of international visual language expression can inherit the traditional culture, conform to the time background and meet human needs about original ecological food brand image of Chinese characters.The article based on the original ecological food brand characters of the status at domestic and foreign as a starting point, briefly introduces the relevant concepts about the original ecological food brand characters, and with the original ecological food brand, take NATURAL VOICE as an example, with the brand of Chinese characters design strategy and the design principles as a guide, specifically elaborate the design process of the brand of the NATURAL VOICE Chinese characters, expound the spread application of original ecological food brand Chinese characters and the development significance of the original ecological food brand development of Chinese characters. Hope the design and research on the NATURAL VOICE original ecological food brand of Chinese characters is useful to the image design of other original ecological food brand of Chinese characters.