The Protection And Tourism Development Of New Year Pictures In Ba And Shu Area

Mianzhu, Liangping and Jiajiang New Year pictures are representatives of traditional folk arts in Ba and Shu area with long history and rich culture. Nowadays, just like the other New Year pictures in China, Ba-Shu New Year pictures are faced with living crisis. In the preserving upsurge for immaterial cultural heritage in recent years, New Year pictures, including Ba-Shu New Year pictures, became one of the key protection targets. Since Mianzhu New Year picture has been developing in tourism way, this article discusses the protection and tourism development for Ba-Shu New Year pictures through the following chapters:The first chapter summarizes the development course, characteristics and cultural meanings of New Year pictures, discusses the forming mode and features of Ba-Shu New Year pictures.The second chapter discusses the quality estimate, tourism value and function of Ba-Shu New Year pictures as a tourism resource, including the common points and individualities between Mianzhu, Liangping and Jiajiang New Year pictures, then analyzes their advantages and feasibility in tourism development basing on the other tourism resources in each area.The third chapter discusses current situation of Ba-Shu New Year pictures, including their living, protection situation and tourism development status quo.The last chapter, aiming at different actualities and conditions, discusses the ideas and strategies of protection and tourism development for Ba-Shu New Year pictures.