Crisis And Neogenesis

With the approaching of "the era of reading pictures", contemporaryliterature confront an extremity to be cleaned up by the strong impact of the modern media., and the visual senses is instead of a single alternative book reading, China is gradually entering into a "universal" literary era. Commercialization, marketization, amusement become the main features of the new era of media oriented by the consumption. In the new era of media, literature coexist the crisis and neogenesis. This paper attempts to explore the inevitable trend that contemporary Chinese literature turn from the inner to the outward in the mass culture, as well as to research the formation of such complex causes, and to find a new new architecture and its breakthrough significance in their evolution process.Papers are divided into five parts. In the introduction, the writer defines a concept of "the turn of communication on literature" from a communications perspective ,and try to state how the change of literature media and way lead to a change in the functions and ideas of literature. In the first chapter, the writer mainly discusses two major turn and its significance in the new century literature field. Literature achieve a change from "serious" to "vulgarization" in the chessboard between the elite and the public, and the vector of literature communication turn from paper to electronic media. In the second chapter ,the writer describes the internal and external factors of literature communication. From the beginning of the last century ,literary narration transition led to the internal needs that literature itself search for the breakthrough ,as well as the changes of traditional media and literature external environment bring a newborn to contemporary literature in the crisis. Thewriter states the literary crisis in the new media era in the third chapter——thefeature of literary "mediumity". The topics on the decline of humanistic spirit and literature disappearance led to a discuss that the pure literature faces the realistic situation to be cleaned up by the "public" ,and respectively states the evolution and the value of their own existence achieved by both sides of the television and the network in the spread process of literature. In the conclusion part, the writer wants to explore the media characteristics of new power in the traditional literature of the difficulties and crises to address, as well as attempts to look forward the new media era of literary newborn and metamorphosis in new media era from the crisis on errors in the literature.