Modern Media And Changes In The "Hua Er"

"Hua er" as a folk culture is not only deeply rooted in people's daily life,and in any given period are in the process of change.Study traditional of "Hua er" are often treat "Hua er" things as a fragmented folk and isolated form the daily life,making the flowers of the contemporary and realistic approach difficult to achieve.In addition,since the era of "Hua er" and the survival of cultural space in the dramatic changes in the Hua er studies are facing greater difficulties and challenges,therefore,isolated from the "Hua er"of things as research-oriented to the "Living World "study.In this paper the problem,based on today's "Hua er" were in the background of the times,that is,in all contemporary culture are all in a "media environment",and the media has increasingly become social and folk life in the evolution of an important force in the subject elaborate.Main thesis has been selected small Village of Huzhu County of Qinghai Province,Gansu Minxian Erlang Mountain Hua er,Hua er Leisure County Council and the Lotus Hill Xining Hua er tea as the focus of investigation cases,the "Hua er" were from the media and reflect changes in the media and its impact on "Hua er" changes,the media changes intervention "Hua er" and the three aspects of modern media and described the relationship between the changes in the Hua er,and pointed out that the media has accelerated the process of change and speed.