Research On The Intangible Cultural Heritage And Liang-Zhu Cultural Park

Regarded as mankind's important living remains, Intangible Cultural Heritage can be developed into new culture tourism attractions basing on its national and historical characteristics. However, people also worry that this special protected mode for Intangible Cultural Heritage may do harm to itself because of the inherent frangibility. Therefore, how to make Intangible Cultural Heritage glow the new vitality in this new era while keeping its realistic from being destroyed has becoming a time topic.As the only love theme park in China, Liang-Zhu Cultural Park is exactly established in the foundation of the Liang Shanbo Temple and Liang-Zhu Tomb, with the love story as its theme. The particular community environment endows her with the qualifications as the inherited resort of the Liang-Zhu Intangible Cultural Heritage, while the intensive managing model of the theme park industry provides the system safeguard for the further industrialization running of the cultural heritage.For this reason, we speically selects Liang-Zhu Cultural Park as the study sample to do further researches. Beginning with introducing the status in quo of the Lian-Zhu Intangible Cultural Heritage and Liang-Zhu Cultural Park, this paper try to discuss the dialectical relationship of the two from theory and practice angle, analyze the existing problem, probe into the restrictive factor, and so as to put forward the constructive proposals for benign interaction development of Intangible Cultural Heritage and Lian-Zhu Culture Park and continues healthy development of the two.The paper is divided into five parts as follows: Chapter 1, introduction. This part is the theoretical foreshadowing of the whole paper. Chapters 2, outline of Intangible Cultural Heritage and Liang-Zhu Cultural Park. Chapters 3, the tourists market mechanism and tourist behavior characteristic of Liang-Zhu Cultural Park. Combined the results of the questionnaire launched in the park, this part makes deeper analysis the market influence of Intangible Cultural Heritage towards Liang-Zhu Cultural Park between different groups. Chapters 4, mainly analyzes the interaction effect between Liang-Zhu Intangible Cultural Heritage protection and Liang-Zhu Cultural Park construction. Chapter 5, countermeasures and prospects.