Research On Interesting Packaging Based On The Modern Consumer Behavior

The research on the interesting packaging in the thesis is based on the art design and begins from the consumer behavior. Through the analysis of the consumer's demands and purchase motivations, the characteristics of modern consumer behavior are studied. From which, the interpretation of nomenclature insterest and insteresting design, insteresting design's characteristics, knowledge, types, unique features, values, design principles and techniques are studied.The results of this research provide references for the individuation development of modern packaging design.First, by analyzing the modern consumer's demands and features of purchase motivations based on the consumer behavior theories, the opportunities of insteresting packaging design are summarized, which will facilitate the research on the insteresting packaging design according to the modern consumer behavior.Second, the fun and knowledge of intetrest are analyzed on the basis of above research. By presentation and definition of "fun" and insteresting design concepts, the features of insteresting design are given, which provides basis for the following insteresting packaging research.Third, according to the nomenclature insterest's applications in the packaging design, the consumer's cognitive process of insteresting packaging, insteresting packaging's type, unique features and values under the modern consumer behavior are analyzed. The design principles of insteresting packaging are given and then the unique aesthetic feature of insteresting packaging design is summarized.Finally, from the insteresting packaging's isomorphism, bionic, decorative, exaggerated and concrete illustrations,the presentation of insteresting design is analyzed and discussed (according to research, design a fun shopping bags) to bring some practical guides for insteresting design.