A Study On The Application Value Of Color Regionality In Brand Image

Behind every brand contains its national culture and aesthetic tendency. Color as an important part of brand visual image, is of great significance to corporate image marketing. This one, is the main consumer of color impression cannot do without the memory and color preference. For this kind of color preferences, preference, derived from the affected by the different regional culture. How effective the rational use of the characteristic of regional culture with color, the theoretical basis, combined with the actual combination of the way, on the color of the regional brand image in the practical application value.Study on brand color region culture is referenced to the audience itself in geographical location, cultural environment, folk culture, religious culture, material life, civilization, product features, such as public regional differences of aesthetic culture. Overall, first from the perspective of regional culture, establish brand image color design research. Which is related to the regional environment background, regional cultural differences, the traditional concept of inheritance, humanistic philosophy, the spirit of innovation, visual psychology and comprehensive conditions many factors restrict. Color as a part of regional culture, designers should be aware of the importance of regional nature color, all kinds of comprehensive can be data analysis, comprehensive and reasonable use, making visual image of the brand and communication, to obtain a wide range of brand influence. The color of the regional brand image in the practical application value, for the practice of brand creation provides the feasibility of the practice of the theoretical basis.