| In the fierce market competition of today’s society,if a brand wants to stand out to win the business opportunity,it must have the character of its own brand.The brand without personality is often forgotten by others and slowly disappears in the people’s vision.Only by creating the unique cultural values of the brand and the unique visual identity and image system can the brand be deeply rooted in the hearts of the people.Colo,ras a pre emptive communication element,plays an important role in brand image design.Color can be seen everywhere.If there is light,human beings can perceive it.Color is always playing its magic charm in our life.Artists pay more attention to the use of color,and try to make color "move",and call it "loud color","harmonious color like chord" and so on.Kandinsky,a Russian painter,has a more unique color.He thinks that color is the most musical from a visual angle,and music can also cause a kind of color association,that is to say,we can "see" music and "listen" color.This phenomenon is also known as color audio synesthesia that music and color are isomorphic(one kind of color sensation causes another kind of auditory activity,and combines with each other to get a new feeling).The visual image design of the brand of "Qingchun" cafe is a practical commercial project.Through the investigation and analysis of the coffee shops on the market and the following problems,it is found that the visual image design of the cafe brand is serious in color and modeling,and the difference is insufficient,which leads to the no distinctive features of the visual image.Based on the analysis of the design orientation and concept of the "Qingchun" cafe,the color image is finally decided to carry out the visual image design.The paper expounds the relationship between music and color in detail,discusses the inner connection between music and color,and analyses the color in the design works,and further explores how the sense of color music embodies in the design works and the important role of color in showing the personality characteristics of the brand and the unique value concept of the enterprise.This topic aims at the study of the expression of the sense of color,which means to explore the theoretical significance and practical value of the color sense expression to the art design,and apply this theory to the actual combat project of the brand visual image design of the "Qingchun" cafe,in order to highlight the personality characteristics of the brand and improve the level of brand design.The artistic creativity of the exhibition of color displays the taste and value of the visual image system of the "Qingchun" cafe brand by using the sense of color,making the visual image of the "Qingchun" cafe brand image more individualized and more identifiable,thus effectively distinguishing the brand of the popular cafe. |
