Explore The Influence Of Brand Color Positioning On Audience Psychology

Successful promotion of a large part of the brand successfully molded from brand image，color ispositioning the brand one of the most important parts of the image.Color to its dominant, intuitiveadvantage to participate in and promote the brand image of the shape as well as perfect. Col orpsychology is the audience accept the psychological effects of color stimulus, depending on theeffects positive or negative psychological effects.These two distinct force responsible for shapingthe brand image of the brand effect of color position on audience’s psychology.As the white-hot level of increased market competition, product homogenization of increasinggravity，allowing consumers to remember the many similar products and purchase your brand, it isnecessary to create in the minds of consumers a psychological difference advantage.Brandpositioning, brand creation and promotion of the product color colors product marketing planning,brand advertising plans develop, Visual communication design, color effects, brand ofpsychological differences is to create and provide consumers the most effective means of visualperception.Audience of the brand awareness and recall from psychology，perception of brandsfrom brand positioning.Color position on the importance of brand image building process byvirtue of the unique charm of color positioned to become recognized by audiences inside brand, toa place in the fierce competition in the market.Color on visual stimulation, often have premptive force in Visual communication design. It iswhat people used to say the Visual impact of the design mainly.Everyone because of their diffeerntfactors such as geographic location, ethnic origin, beliefs, perception of color also have certainpsychological biases.Overtness of color because of its unique very easily through psychologicaleffects caused by emotional reactions and changes.The special sensitivity of human vision color,determines the value of color in Visual communication design.Outside color is one of the most dominant form of Visual communication, Visual communicationdesign, and one of the most able to attract consumer attention.Positioning is not a thing to do, ispositioned about prospective customers to do things.In other words, to give product positioning inthe minds of prospective customers.Positioned to act on the psychology of color, through close tothe audience ’ brand positioning of secondary brands to achieve accurate colonColor positioned inmarket segmentation and target marketing under the background of market economy, by targetconsumers of psychological insight, integrated image of the brand and give the brand logo，products，packaging, product display appropriate color space, publicity, make the brand"products-color-image" reached a high degree of unanimity.Through brand colors to differentiateversus the competition，as well as to accommodate the preferences of the audience, brandperception, culture, through its color to convey to consumers so that the consumer was impressedwith unique brand and product differentiation.