Intangible Cultural Heritage And Tourist Development

The tourist development of cultural heritage is like a two-edged sword, it can be useful to the protection and sending of cultural heritage, it also can destruct cultural heritage and even lead to loss that can't be redeemed. The problem's sticking point is to realize and deal with the relationship between cultural heritage and tourist development. Xingguo folk song is one of the treasures of Jiangxi's intangible cultural heritage and it once played important role in Gannan's tourist development. In 2006, Xingguo folk song was elected the Nation's Intangible Cultural Heritage List, which increased the fame of Xingguo folk song in tourist market , let it gain more cultural and economical value and illustrated the importance and imminency of protection work. In such circumstance,how to realize and deal with the relationship between cultural heritage and tourist development correctly has the unprecedented practical and urgent significance. At the same time, choosing Xingguo folk song as the study example has more academic and practical meaning to boost the domestic academia's study on the protection of cultural heritage and tourist development.The paper's first chapter named The history and actuality of Xingguo folk song starts with analysis of Xingguo folk song's lasting time, opens out its single-charming historicl and cultural value , artistic and aesthetic value and tourist development value to show the importance of dealing with protection work and tourist development correctly. The second chapter named Xingguo folk song and Gannan tourist development expatiates Xingguo folk song's station and action in Gannan tourist development and brings forth feasible countermeasure and expatiation from target market, image design, tourist propagand, development mode, goal design and red tourism. The third chapter named Gannan tourist development and the protection of Xingguo folk song analyses the current effect and deficiency of Xingguo folk song's protection, indicates cultural protection is essential to tourist persistent development. Meanwhile, the paper puts forward active assume and advice for the work for cultural heritage in tourist development from such aspects as principle and basic consideration , layout and measure in the work of Xingguo folk song's protection. Thereinto those, the sending and innovation of Xingguo folk song should be regarded as the fundamental approach of cultural heritage's protection. All in all, to get a positive result, the sticking point is realizing and dealing with the protection of intangible cultural heritage and tourist development.