Explore New Ideas Of Modern Mascot Design

In recent years, various large-scale social events and Olympic Games mascots for the word, the mascot is gradually known by people. Domestic mascot design also gradually prosperous, along with up to by the rapid development of modern society, the commercial competition fierce, in the current market economy, commercial design became a leading, how to let a mascot design better exert its advantages to the audience, bring brand-new visual impact and good brand image, appropriate application in the market, has become a worthy of discussion and research topic.The mascot for the design and application of universal appeal and unique role and gradually become the responder designer and the important value and research objects. In the world, all of human civilization and related major activities, there is always a mascot figure. The mascot, is the request of The Times, more show the social features, satisfy the people's emotional communication. Modern commercial competition, all sorts of design method to emerge in endlessly, cartoon mascot has nearly a century as a successful design method, the modern design in more become a diachronic effectives, in recent years, the 2008 Beijing Olympic Games, and the 2010 Shanghai world expo held in China have also made mascot more widely cognitive and attention, and gradually spread and development in China.Although the importance of the mascot design has been the focus of domestic industry, but the design quality and uneven few profound design works, the reason is that China has a long history and profound cultural background, it has been deeply rooted in people heart and in the creation, appeared on the box, so in this condition, the mascot design of domestic some defect norms and immature become the visual design potential problems.This topic research will be dedicated to developing background of mascots through the analysis and exploration, development and design of the mascots in the blanks, form, function, the technology, the four aspects of the mascot design gimmick, through innovation of contemporary successful cases, learn from experience of domestic mascot design and creation, and how to make it more internationalization, and explore the development trend of the future of mascots expounded and prospected.