Research On The Application Of Mascot Design In Colleges And Universities

More and more colleges and universities pay attention to the spread and redevelopment of campus culture.In this paper,the mascot and the extension of the surrounding design derivatives as an important part of the promotion of campus culture,the spirit of the school,campus cultural content and other aspects of its application to analyze.Strive to design a cultural connotation and significance of the mascot.The mascot that conforms to the campus temperament should represent the historical development process,school philosophy,campus culture and students' spiritual life of a school.In line with from the construction and dissemination of campus culture as a starting point,return to campus life and campus culture.The mascot and surrounding products designed in this way can not only serve as a signboard for the publicity of the school in the enrollment stage,but also serve as a media in the daily campus life of teachers and students to broadcast campus life and publicize campus activities to everyone.It also gives alumni and students a strong sense of belonging.The development of cultural and creative products such as mascots in today's society shows a trend of diversified development.Different from ordinary mascots,the campus mascot represents a kind of campus culture and a special plot.Its application scope is also very extensive.Also can combine the campus culture to derive a series of cultural and creative products.This paper takes the mascot of Nanjing Normal University and the design of surrounding cultural and creative products as an example,hoping that the design of the mascot can promote the cultural exchange and collision between universities,better shape the campus cultural brand,and improve the competitiveness and "soft power" of the school.