| In the 1980s of the20th century, "the mass movie" created a miracle of Chinese journals issued, single-view astonishing 9,650,000 circulation, future generations can not match, a movie star's simple cover could lead the fashion trend of the entire society. But not last, as the Chinese film market apathetic and periodicals industry survive the increasingly acute contradictions, the film journals market is shrinking. The journal publishing industry has experienced independently from the financial allocation to the throes of reform, and film journals market formed has gradually been broken, many journals have to face the grim movie survival crisis. Entering into the 1990s, in the face of movie periodicals crisis, workers make an efforts to explore their own development path suitable to gradually adapt to the implementation of some market-oriented reform initiatives, such as "Universal screen" to create a full-color printing coated paper journals printed boom, " watch the movie "to the United States Hollywood film-intensive information and high-quality picture article attracted the attention of the broad masses of movie lovers and so on, these initiatives provide a reference for the reform of the template for the subsequent journals or even the whole movie industry journals, but the new period movie Journal of development road is not all smooth sailing, at the birth of a strong reform journals also the laggards out of time, a large number of Movie Factory Film Series sponsored publication or revision. Realistically speaking, the entire movie in the new period of reform and the effectiveness of journals are not expected to be obvious. As the most wide-ranging impact on the historical status of the most prominent journals movies,"Popular Film" have to face the harsh market competition and periodical industry reform brought tremendous impact on integration. Up to now, the market periodical magazine-selling brand in the share of movie periodicals is very small, and circulation is also limited, but not a movie periodicals really can carry the banner of the market leading journals. With the industrialization of information and further deepen the reform, the channel that people get information from is becoming more and more , Film Series Survive facing problems is even more severe.Therefore, in the background of Journal of marketization and industrialization as well as the media group of the survival of, as well as the great development of Chinese film industry, it's necessary to explore strategies for survival and development of movie periodicals. At the same time research behind these strategies, in fact, also well below the industry as well as for the Journal of Chinese cinema some constructive path of development planning and reasonable proposals, because the survival and development of cinema journals are unable to escape his body to rely on the development and growth. From a historical perspective, only the entire movie industry healthy and orderly development, and its related industries to survive can be effective in improving the situation, we can also consider: Film Journal's existence and development of the Chinese movie industry is the road the road of another kinds of mapping, only the entire movie industry chain with the power of cinema journals can promote the development and strengthening of their own.This thesis is about the situation and problem that General Film Series faced in the development, on the basis of combing historical analysis and investigation, it does a more comprehensive collation of the status of entertainment movie journals in our country and use of relevant theories of its development road and survival status of deep-level analysis and elaboration of reform to resolve the case, fundamentally pointed out the problems and challenges that entertainment Film Journal meet, and try to explore development strategies of the Film Series, to explore sound business model and idea of some of the new ways and new methods of the Film Series.
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