A Study On China And Japan's Poster Design Under The Globalized Linguistic Environment

China and Japan are not only the close neighboring countries,but also the long history Eastern ancient nation,both countries connect closely in the region,the history and the culture.Japan grows rapidly into the world economics powerful nation in postwar,its design also becomes a strength with the development of economy,and forms the three-way confrontation with European and US.Japan's design has had the positive influence to the Asian particularly Far East's Asian country and the area,for instance China, South Korea,Taiwan,Hong Kong,Singapore and so on.But as neighboring country,China as a result of all sorts of historical reasons,the design development started too late,and paused in the self-closed status in very long period of time,missed the postwar design development gold time.But along with China's reform and open policy,and the global economic integration process's acceleration,China joined the World Trade Organization particularly,Beijing has held the 29th Olympics games successfully, Shanghai has succeeded has applied for the World EXPO in 2010 and so on a series of significant influential international activities.China and the world does not have the barrier again,and China started to integrate into the world. At the same time,China's design also became an important tool and one of essential methods of international communication day by day.How to make our design to follow the basic principle of internationalism,achieves the good visual transmission effect,forms the international visual language finally——common language under the globalized linguistic environment, simultaneously does not lose its own national character.This topic has placed in fromt of the Chinese designer's.This article is also carried out under this topic.The author wants to analyze China and Japan's poster design under the global linguistic environment through the comparative study,thus may profit for the development direction of China's design.