The Creation Of Persona Based On Product Design

With the emergence of experience economy, the user-oriented design concept has become the main method of design. Here we have to ask ourselves: who are the users? And where and how can we find them? For those questions, varied answers may be drawn from different enterprises and people. This thesis explores to present an answer to the above-mentioned questions by introducing different roles, during the establishment of whom, the knowledge of marketing, statistics,etc, will be involved, trying to make those personas more scientific and reasonable. By this way, not only can it offer effective strategic instructions, also provides specific targets for the following detailed design.First, this thesis comes up with research background, end and significance of persona construction and its application, and gives an introduction of the details about the method. Then it comes to the analysis of personas in light of marketing, consummer act theory and psychology, aiming to find the source of the personas and possible variables for subdivision of them, thus to provide original input for persona construction. Second, during the process of constrction, it makes an analysis of all present mothods and their procedures to get a more common one. After the construction of those persona models follows an explanation of their application.Finally, it deals with the test of the feasibility of the role-establishment process and its application through examples of the interface of ATM and 3C family of Changhong.In conclusion, the method of persona construction well bridges the connection between the enterprise, designer and user, and will assume increasing importance in the future designing.