The Application Of Traditional Elements Of The Yi People In Packaging Design

The element of She nationality is a unique aesthetic phenomenon of minority nationalities,which has formed its own aesthetic taste and expression in the past thousand years.The interpretation of its history and traditional elements is the basis of applying the elements of Chinese people to the packaging design,which is beneficial to better grasp the traditional culture and national emotion.At present,there are many limitations in the application of the elements in packaging design,the local enterprises lack the power of the application of national elements due to the lack of capital and technology.In order to solve these problems,this paper puts forward that the application of the elements of the Chinese people should be linked to the creation of economic benefits,the use of minority elements of the aesthetic advantages of minority elements,for local brands to create a differentiated packaging road.The use in bamboo,dyeing,embroidery and so on hand advantage,fully strengthen the application of original material in packaging design;the packaging as consumers repeated use of ethnic handicrafts,accords with the development trend of "green packaging".In the application of the national color,the article puts forward the design principle of "regular color change".At the same time,this dissertation points out that,in the Internet era,strengthening the interaction between goods and consumers through the packaging,contribute to the formation of internal deep emotional communication circle,in order to achieve a more long-term and stable relations of consumption.Finally,the graduation design practice of the full report,based on the topics of market based on the graduation design,creative elements and the whole scheme are described,the design ideas and design concepts with some of their own.