Cogitation In Chinese Characters And Advertising Design

The unique character of the Chinese nation created for the Chinese history, culture, art and others have far-reaching effects, from the thinking structure to the aesthetic view of the world in terms of the cultural character of the Chinese nation has played a role in promoting and shaping. Character implied in the way of thinking, spiritual philosophy and thought of Chinese art and design of the development of far-reaching. With the boom in recent years, the rise of traditional culture, Chinese and other traditional cultural elements are increasingly being used in modern designs. But most of the time, the Chinese character is used as a collage components and decorative elements to use on the Chinese cultural concept and is not in-depth understanding of design thinking, still remain in the relatively superficial level.In this paper, the configuration of Chinese characters, the principle of evolution, writing behavior, culture and thinking of several aspects of the Chinese thinking on advertising designed to learn. In Chinese thinking, which reflects the configuration of the concise summary of the appropriate trade-offs, all-round observation, the performance of the design of multi-angle method, "Six", "three books" and other defined characters of the law, also involves the design method and image design thinking. Chinese characters reflected the evolution of the simple, symbol-based, standardized laws, the same can reasonably be applied to advertising design. Chinese calligraphy writing and non-writing can be divided into two main branches of this paper, discusses the art of calligraphy, personalized advertising personality and style of the link, as well as revealing the lucky people to write these ideas on the impact of China's advertising design. Chinese culture of thought, mainly because it affects the formation of the Chinese nation and thinking in images, while the image of the thinking in advertising design plays a vital role. In addition, Chinese culture, worship and other Chinese-derived culture, also reveals the Chinese mentality and password and creative thinking, which for modern design, the all have real inspiration.