Deconstructing The Use Of Chinese Characters In Print Advertising

“Chinese characters”are full of temptation for every design practitioners and numerous design practitioners will explore their own design language above the Chinese characters,so the problems what makes the broad and profound and temptation of Chinese characters and flowery elegant demeanour in the graphic advertisement can be interpreted in two aspects.The first is the perspective of the cultural carrier,then followed by the development of flexibility and innovation of Chinese characters.Deconstruction forms and design rules of Chinese characters in graphic advertisement was studied on the basis of understanding,analysis on the Chinese characters through the experiment on the Chinese characters font combined with the graduation design.The design practice methods of Chinese characters was excavated and creative process,creative source,Chinese characters the structure,classification and strokes was analyzed individually in the graphic advertising design.The combination of theory and practice and the new changes and creativity for structure of the Chinese characters will create the design aesthetics of Chinese characters itself in graphic advertisement.