Study On The Application Of Chinese Traditional Auspicious Graph On Visual Design Of Festive Gift

As people's living standards and the pursuit of spiritual civilization, people more willing to participate in a commemorative celebration activities, festive gift has undoubtedly become the people express themselves and each other's communication tools. With the significant improvement in people's material life and the continuous improvement of the level of art appreciation, consumers face confusion and happy festive gift market, visual fatigue will not be blind to buy gifts, but to find the high level of spiritual pursuit and artistic enjoyment. For the same grade of festive gifts, beautiful and unique visual effects will be easy to get people's attention and favor. Most of modern psychology to pursue distinctive shopping and personalized gifts, especially those with unique artistic charm and traditional ethnic characteristics more festive gift to stimulate consumer desire to buy.In daily life, a wide range of festive activities, festive activities common marriage, have children, birthday, celebration, opening up a business. The scope of activities under the festive, happy gift of classification can be divided into private and public celebration gifts, business gifts and non-commercial festival four categories. According to the contents of festive gift packaging series can be divided into gifts and souvenirs series.Chinese traditional auspicious festive graphics came to be in the market and modern graphic design field in the prosperity, because it has great aesthetic value. From the expressions and symbolic point of view, it festive gift for the modern design provides a wealth of design elements and creative sources.This paper mainly discusses the traditional auspicious festive gifts graphic visual design in the use of forms of innovation and highlight materials and technology innovation. The traditional good luck gift graphics and happy to combine the two to help carry forward the traditional culture, to create the modern festive brand, and promote market economy and happy festive and cultural development, but also help promote the construction of material civilization and spiritual civilization. Through the gift of joy into our traditional Chinese good luck graphics, make festive gifts localization features thicker, so that our traditional culture, while designed to promote a more innovative style of the Chinese national celebration gift.