A Study Of Designing Of The Packaging Colors Of The Chinese Wine

The package design should merge science, practicability, aesthetics in an organicwhole as a design class, the wine package design is a representative design activity in thepackage design. Wine pack color it designs to be wine essential component of the packagedesign among them. If can pack color and design deep analysis and study and obtaineffective mentality of designing to the wine, thus pack the good appearance image for thewine, strengthen the value of the products and whole result, strengthen the market share ofthe products, promote and sell.This text proceeds from Chinese wine package design current situation at first on thebasis of market survey, have explained the Chinese wine and packed necessity andimportance that color is designed; Secondly has analyzed the Chinese wine and packedcolor and designed the function and artistic characteristic. Stress it is to show the varietycharacteristic, reflect the region characteristic, attract consumer's sight important meansthat its color is designed, it emphasizes the unity of the color and shape, the embodiment ofthe sophisticated appeal, the pursuit of the coordination; Secondly on the basis of studyingthe Chinese wine and packing basic key element that color is designed, comprehensiveanalysis wine pack color design the flexible mentality of designing under different terms.Finally in pack color design, in comparative analysis, probe into China wine pack thedevelopment trend that color is designed with Janpanese sake: Modern design idea is"based on human being"Mentality of designing.