Discussion On The Relationship Between Characters And Graphics In The Graphic Advertisement Design

Characters and Graphics, two different structural signals, were used for expressing all of the information the graphic advertisement design conveyed. Characters are the abstract of the carrier, to convey correct information, there is clear and legible identification features. Graphics are visual, emotional scene, with attention, the theme of the image to show the role of advertising, so the two signals used together have the advantage of making information expression more perfect. In this paper, we focused mainly on the relationship of them in the graphic advertisement design.This paper described the relationship between characters and graphics course, with the development of history, science and technology progress, graphic design in the relationship between characters and graphics also will change. Second, features from characters and graphics cut into, both in the graphic design emphasis has an irreplaceable role, different layouts for the ads to convey information also has a different meaning. Final, case of the characters and graphics combined with the contents and form of the relationship between the in-depth analysis of specific, for design and creativity to provide the basis for the practice and theory, making advertising to promote the circulation of commodities and also to shoulder the responsibility of decorating the social environment.