| Ancient Chinese totem has a lot of elements are used in modern logo design,indicates that the development of today's society need traditional spirit for support.This paper tries to study how to draw lessons from and to use in modern logo design problems of the ancient totem element,to analyze and find the modern logo design and in reference of the integration of traditional national culture in the process of practical significance,which has driven to the modern logo design.To think about how we should be under the influence of globalization thinking we should have the design of the localization of identity,how to develop national characteristics,national value,national significance to the design of the system.Inspired by this dissertation: in the study "bronze" graphical modelling design study courses in the learning process,through to the patterns of the bronze ware extraction,reconstruction,and combination of research on related "elements" very interested,and through their own learning design out some works.So I committed to from the origin of signs,the ancient totem to make bold assumptions between elements and modern logo design,see if I can get some valuable exploration.Through return from theory to practice,further research,this paper is creative thinking.In this paper,based on the research of the ancient totem element,with a large number of examples to illustrate the modern logo design in the shape of ancient totem element,significance,reference and application of three aspects,respectively from the visual elements,connotations and diversified way to explore the ancient totem element in the modern logo design by using the method of;And put forward the need of modern logo design elements of the ancient Chinese totem;And how to grasp the modern logo design to the heritage and development of ancient Chinese totem,accurately grasp the need to avoid problems of nationalization.To provide some theoretical reference for logo design work. |
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