Analysis And Research On Exsisting Packing Design Of Traditional Festivals

Folk festivals originated in civil production, life and people exorcism Escaping, abandoned for good in the pursuit of good wishes and beautiful, it had a great influence of civil life, their national character, a strong regional influence to the political, economic, cultural and historical context, is an important part of national culture. However, our current holiday products on the market but there are many packaging design shortcomings. Especially festive packaging design more and more neglected folk culture and the innovative use of deep mining, but from a fundamental departure from the essential functions of packaging, to the so-called stunning, luxury, super packaging a large number of repeated serious as the main form of excessive packaging the simple appearance of additional materials to enhance the pursuit of sales force, increase product added value, resulting in the packaging waste on the environment and natural resources of the serious negative consequences. Holiday packaging design reflected in the serious waste of material, style is too similar morphology monotonous issues outstanding. In this paper, based on the status of our holiday package characteristics, packaging design through the analysis of the festival thought summarized in our packaging design festival a few drawbacks, and test of the modern holiday packaging design should follow the basic principles and the structure of the design, and other aspects of cultural style and innovative ways.Holiday package's many problems have reminded us of holiday packaging market should follow a few basic principles, namely, "environmentally friendly", "simple principles", "pragmatic principle", "cultural principles." Modern packaging is to protect the safety of circulation of goods, convenient consumption, and promote sales for the purpose, according to specific product forms, shapes and circulation intent, formed by planning the idea of the concept of art and technology combination, the use of appropriate materials, shape, structure, text, graphics, color and protection technology, integrated innovative packaging process of scientific entities. This package design would in effect contains two kinds of material and spiritual function of design, design category also includes the corresponding transport packaging and sales packaging two categories. Several principles should implement the package design from the material selection, shape the structure of the text graphics to every aspect of interior design. Meanwhile, the visual design of the packaging to learn from Japanese excellent packaging, combined with our own characteristics of traditional folk culture, it can improve the package holiday market, similar style, shape and other design flaws monotone achieve nationality and internationalization effective combination. Continue to promote a number of festivals throughout the packaging design has always been to promote the formation of "green design green consumer guide," while "to promote green design green consumption," the virtuous cycle, and achieve sustainable development and consumption of packaging should play effect.