The Research Of Japanese Animation Diplomacy

The upsurge of Japanese animation sweeps the whole world. It shows unique cultural enchantment with a light and entertained way as well as depands on the great industrial chain so that leads a fashion tide. At present, the people who influenced by the animation spread every ranks of the society, especially loved by the young people. Japanese government notices the advangtage of the animation, a kind of'culture soft power', promoting'soft diplomacy policy'in hope of advancing Japan's international image with a brand-new diplomatic way. Especially in the Asia countries,'soft diplomacy policy'contributes to decrease the conflict. The animation is what one would like to see and hear, and it has an effect of'wetting thing without a sound'. When it is used in the diplomatic affairs by the Japanese government, it represents not only a kind of fashion culture, but also a brand-new life-style and values, which plays an inestimable function of remodeling Japan's national image. The image of the Japanese animation caters to the young people who like seeking fresh things and displaying personality. It is full of imagination and displays a new world values and outlook on life, which is more closer to our modern people's thinking and acting ways. Nowadays, ont only in the poor Africa, but also in the conservative Middle East, there emerges a number of children who like Japan and Japanese because they like watching Japanese animation. And this impression will influence the whole society with these children's growing up.In the long run, animation diplomacy is a kind of culture diplomacy. According to the present Japanese diplomacy, it is not enough to solve the diplomatic problems with culture, especially to solve the problems in Asia affairs. Japan's bad terms with neighbour countries is not the insufficient culture communication. Blindly developing culture diplomacy without solving political problems is attend to trifles to the neglect of essentials, it is difficult to paly great effect on the diplomacy,,This thesis firstly introduces animation to draw forth the concept of animation diplomacy, then it states Japan's culture diplomacy. Finally, it summarizes the achievement and limitations of Japanese animation diplomacy. At the same time, with the theory of culture soft power as the theoretical foundation, this thesis stresses the significance of culture in the international competition and gets a conclusion that we should enhance the soft power to incresse one country's international influence.