Study Of Japanese Cultural Diplomacy In Post Cold War Era

After the end of the Cold War, the international community had a profound change. Military, economic and other traditional "hard power" in the international exchanges in the status of decline. The status of soft power, such as culture and concept, is rising. In the game of national comprehensive national strength, soft power occupies a large proportion. National cultural resources is an important factor in the construction of soft power, each nation has its unique cultural resources, cultural diplomacy is the process of transforming cultural resources into cultural soft power by diplomatic means.In the 1990’s, "Japanese story" in economic field had been shattered. The economic bubbles impelled Japan to change its direction of both diplomacy and the construction.Therefore, cultural diplomacy has become increasingly important in Japan’s foreign policy. Through cultural diplomacy, Japan created a special international brand for itself. And by exporting the value orientation of Japanese style, life style and so on, the international discourse power of Japan had increased. At the same time, through Japan’s cultural diplomacy, the cultural industry has become a new economic growth point, brought Japan a bright spots in "the lost 20 years"Since 21th century, Japanese government has introduced a number of measures to promote the stable and orderly development of cultural diplomacy. Including restructuring in 2002 was widely reported the Ministry of culture and communication, in 2005 the establishment of the Prime Minister Junichiro Koizumi’s personal consultation mechanism to promote cultural exchanges forum. At the same time, the independent administrative legal person also takes the non-governmental way to carry out the cultural exchange activity to cooperate with the government’s cultural diplomacy, extensively mobilized of civil resources, formed a complete cultural diplomacy system from top to bottom.After Shinzo Abe taking office, the attention of Japan’s cultural diplomacy has increased a standard. Japan’s stagnant economy makes cultural diplomacy more and more important.The research and practice in terms of cultural diplomacy in China compared with Japan is still in a relatively low level. Therefore, it is necessary to learn from the experience and lessons in the process of Japan’s cultural diplomacy practice, to promote the development of China’s cultural diplomacy.