| Image discourse is a set of cognitive knowledge of prototype spectrum, showing a discourse of "set" style, the characteristics of specific rules of discourse and composition of forms, the rules with the occult, a social process of behavior, a priori property has 4 words kind of discourse modes:Four kinds of discourse modes:1.the "similar" words: (the late Renaissance) similarity leads the comment text and illustrated with symbols of the operation of the organization, interpretation of the visible and the invisible things of similar imitation.In the image development process, from realistic painting to photographs they transition to today's digital imaging, human vision technology has been greatly developed, this development trajectory shows the trend of virtualization. Reality has now created a "reality" itself.2. Discourse Representation type: (17,18 century) began looking for how we can and signified a new link between the relationship between the type of discourse was a kind of characterization established that the so-called "classical discourse."3. post-modern discourse: highlight the significance of language itself, strengthen the position of the language itself, the separation of language, symbols, self-production and marketing, production-oriented culture and consumer culture symbiosis.4. equivalent to discourse: discourse itself has strong penetration in the mode of transmission is dissipative structure.Prototype model of the image words by chance, has three aspects: first, the concept of radiation. Model itself is considered a kind of persuasion ability, it speech attributes related to the original property with the "natural essence", like the performance, usually expressed as a finite positive in a particular context as a means of self; second, closed concept. Closed as the concept of discourse, it is most reflected in the structure and directivity, the way of social behavior and language recognition of the overall logic of the closed-type operation, because he established the assumed meaning of the symbols,为of Cognition provides the appropriate context, when the context is the same coding sequence, the adversarial nature of visual thinking has been thoroughly symbolic, this symbol might be a semi-semantic, semi-visual context image; Third, practice the reverse sense. The reverse is to give a realistic sense of the anti-body of psychological phenomena, as a direct experience of the individual's subjective phenomenon. So on the outside of his own sense of who the other hand, only the external exposure from the subjects of speculation to judge performance. Through introspection and external context of the main performance, the reverse can distinguish the degree of clarity of consciousness."Paradigm" is intended the word syntax changes the shape of the rules can be extended as a model, models, examples and other means. Social paradigm is a universally recognized rules of social consciousness. The art, the information paradigm has produced some guidance, information on the behavior of human history and the anticipated results, I believe that the assumptions and cognitive information process itself is infinite, it can be derived from information asymmetry or incomplete assumptions, the final outcome will be as specific binding and changes in environmental discourse. Most of visual information will deviate from the pre-decision motivation, the process is gradually enriched information technology, it can not complete the course. Information selected by human behavior not only motivation, but by access to information, process information, ranging from capacity constraints and other conditions.Visual information is active mainly in people receiving the care level of information and the use of information and the creation of the media, human initiative to receive the path information mainly for the "integration - Separation - Integration."Public media as a universal tool of thinking, critical, and reflective of the whole of the "symbiosis", the public can give their own culture, a self-destruction, and the traditional art of "eternal" concepts to their life cycle in which the short-lived compared Mankind has quietly begun to learn to imitate.In the artistic language of the ruins, we can see through the scam, because it has no vitality, and can not justify itself. Here, it left us with is the memory of the pieces, like a city to ruins, like our multiple senses. Art dilapidated own words, to show us the kind of emotional and physical components of language, since the twentieth century, non-artistic language is widely used, what applications and then apply, and then restore things to restore, in the disguise of the surface further camouflage, this is a terrible cycle, we seem to enjoy home of resurrection. From the human cognitive system is concerned, the image of symbol system, in a sense, is a form of image and language of expression, which is language-specific properties, it is exactly the same with the natural attributes of the image. To convey in words and images between the two is a relationship between grammar and sentence patterns. Individual image to convey a similar language grammar. In today's linguistics, individual language syntax is often defined as "a potential image of the structure of language is a vague intention to convey."Images to convey the function level, the image plays an important role in learning, the image is a visual reference, both are tools level, but also a cultural level, in the communication field, the image is the visual transmission of the terminal, but also the destruction of structuralism who do not will be empirical when the butt of jokes, more likely to be "used" the weapon. Self-image symbol studies, to produce the similarity of the four topics: analogy, like the imitation of a similar, simulated sex. First, the image is symbolic analogy, this is because the acceptance of graphic symbols in the time of establishing an "analog" of relations, which is the active conduct of information awareness.Visual information transmission methods and language are mainly graphical methods. Graphical transfer mainly for the design of the original record of the ancient period, the emergence of hieroglyphics, "regular" use and popularity of text. Written language system, as a part of it was recorded in text form, and so, on the way language is communication, because language manipulation with abstract thinking, abstract thinking, symbolic language would, for example in English, the letters in a single language attribute is not given before, it is a simple graphic, the language attribute in the given, it exists in the way of language symbols, and then give it a social function. As for the source image, Foucault's "discourse is power," to be completely liberalized the link between language and image, so we will present the text and image formation dialectical force field.Visual culture in many new areas open up into contemporary visual culture of the most specific issue is a subsidiary of the language text and image relations. Language text on the interpretation of the main image is two-dimensional space conversion: The presenter will be the image of reality into the text; read in the reading and comprehension, then the image text into consciousness, is purely personal, is a human experience their own perception, have unity, it is a flat extension, will not form a cross-face; image recognition is different, the image is to be directly perceived, the more vested in intuition. Now the visual image has priority, it is an overwhelming sensory level of other sensory forms. The symbolic identification, sampling is a necessary the perception system,是sample images of the sample simulation expressionism, it is a model of the process of producing this model the Shijijiangou Zai Zhong, Wei Liao Qudeshijue He Xin Li's Shuangchong association effect , or to an image of "imprinting", generally the model of the visual elements is not complete, the modeling system is the construction of a thinking consciousness. The main function of the human brain is the storage modulus of this, and the analysis of this model, it is a standard tool for analyzing the human brain. Patterns in the formation, distribution, analysis of sensory function area is unlimited as the center spread outward, the information transmission with brain areas (such as visual area, listening area, the human body sensing area) for the center mode of the macro to the micro from the inside to external diffusion, the farther away from the center of this more sophisticated model; outward proliferation in a different direction, the content is different in this model, the greater the deviation the greater the difference in content.Intuitive thinking and analytical thinking, although there is a clear difference compared to, but not both at the same time the formation of contradictions. To some extent, the process of intuitive thinking is not thinking of the "link" of, in fact, intuitive thinking, and reflected the "general" of "abbreviated" of "language" of or "internalized" the role of large extent concentrated "with the transformation" or "context change." "Original nature" of the structure is mainly manifested in the images, text and the way each other beyond. "Source image" to make an impossible strong sense of order "source language" to become visible, and presents a kind of intertextuality means of communication, it is a structure out of a second show, they also reveals the real-time representation and discourse can not avoid the intersection between language and visual behavior of layered mixed experience, "non-entity" means directed at "objects exist", the image of the "discovery - place - show - Communication - - effect "of this reaction chain, the main problem is image search for the freedom of the prototype generalization, because only the image itself will be a cycle of vitality.A symbol of belonging to the concept of converting the image area, that manifested itself in two aspects: First, for the image of art, whether an image value, depends on which there is no "demand point", the Qi Zhong will have a control issues, It mainly refers to the image is not an inherent form of organization, its structure should be diffused, and link level should also be open.Texture should be an orderly form of organizational structure. A lot of material from the actual texture component analysis, most of the texture is a certain established order, and there has some form of regularity. Texture refers to surface texture, structure organizations, people's visual perception and tactile perception. It is based on the source material itself can be divided into texture and texture effects of artificial production. Another texture different ways according to human experience, can be divided into tactile texture and visual texture of the first type two.Image features can express the relationship between things as "visual image" and "to speak of the text." Images exist in various forms to the abstract graphics to convey a subjective intent, the performance of its presence in the fabric at the same time, the main audience is the human image, "visual image" non-bar code image information, to a certain extent the human ability to determine the performance of image transmission efficiency. "Visual image" and "speak text" Symmetric and asymmetric information relationship between the performance of the structure analysis of the medium. Human feeling is that the construction by the sensory elements produced, "visible image of the" external form of things will be prompted to accept things directly to the surface information, and understand that its kernel in a form, create visual senses.Personal meaning for the individual words reflect the subjectivity that can say it is complex, not identified, are also the indispensable stamp of thinking, and this randomness, there exists a hierarchy of its own, but seems to be a complex hierarchical structure consciousness of organizational analysis for the most effective structure. Aesthetic discourse on the order of image analysis: association and dismantle, open and closed, recursive and unidirectional nature, transferability and constancy, hierarchy and randomness, symmetry and asymmetry, intertextuality and exclusive, contingency and necessity, etc.. "Collective image" of the concept of a collection of ideas as a natural symbol, more favorable image of the similarity solution the problem, but the process of contemporary culture tends to take on the symbolic, and then infiltrate the consciousness of the group to complete the manipulation of the audience.
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