The Study Of The Design In Visual Identity System

The scholar object is not only clutching toyed with objects,but also it is the crystallization of Chinese traditional culture,especially in the current rapid development of economic globalization and cultural diversity,promoting healthy development of the scholar object culture is of great significance to carry forward the fine traditional Chinese culture and enhance the national cultural soft power.While visual identity system is the effective carrier that conveyed the enterprise information to the outside during business process and it is also the most intuitive and critical external expression of the brand image.Therefore,the author tries to use visual identity system to promote the culture of scholar object.In this paper,the author analyzed the theories and designs of visual identity system and the culture of scholar object with the method of literature analysis,examples,system researches,questionnaires and comparison and analogy in order to provide a theoretical support for the design of the visual identity system of the scholar object brand.And the author used the market analysis which carried on the analysis of Beijing two large scholar object market which are Panjiayuan flea market and Ten River Cultural Park to position for the design of scholar object brand visual identity system,and used questionnaires on current and potential users of design orientation to form the basis to design and research and finally produced the Qing Pavilion scholar object brand visual identity system and its related series design.In addition,through the surveys,the author collected the feedback and opinions of consumers' satisfaction degree and information acceptance,which provided a solid foundation for the further improvement of the design.The article is divided into five parts: the first part introduces the purpose,significance and research ideas and methods of the article;the second part is about the elaboration of scholar object culture;the third part is the development of visual identity system;the fourth part analyzes the cases of scholar object brand;the fifth part designs and researches of Qing Pavilion scholar object cultural brand with the theory and method of visual identity system from the aspects of Qing Pavilion brand concept,brand name,brand in English standard font,brand standard color,brand logo,brand supporting graphics and brand application system.