Fiske’s Theory Of Popular Culture And Its Contemporary Significance

Fiske, John as a famous contemporary British and American academia mass culturetheorists, his theory is committed to the positive aspects of popular culture. Fiske tries toput forward and expounded a positive mass culture theory, this theory is the core ofproductive, the resistance of the mass culture and the characteristics of carnival, hasimportant theoretical and realistic significance. It can the study of popular culture for usto provide a more open perspective.Fiske’s mass culture theory mainly by Bart text theory and Bakhtin’s carnivaltheory,Michelle desai’s theory of "guerrilla" and Bourdieu’s interest and the effects ofgeneral theory of discrimination. First of all, we can starting from the characteristics of"mass producerly text" to study the standard of mass screening text, thus to explore thecauses of some popular mass culture. In Fiske’s view, consumers know about the masstext creative reading. Second, the public’s resistance is the resistance of symbolsignificance, can mass produce represent their symbolic meaning and pleasure, and as atool to fight against the ruling class of ideological control. Everyone can make use ofsymbols in the commodity system resources provided by the creative production of itsown popular culture; Secondly, the resistance of everyday life, popular culture is popularin our daily life use of capitalism to provide cultural resources, created according to theirown interests, the public’s daily life and as a place for competition and confrontationbetween capitalism. The public adopted various "guerrilla" ably, in daily life behavioragainst the domination of power. Mass culture is not strong to achieve leadership in thefield of culture, they can heartily enjoy belongs to the meaning of the underdog and asmuch as possible to expand, finally reached with the interests of the ruling class ofchecks and balances. Again, the public use of parody and collage created their ownculture, resulting in ecstasy of pleasure is a resistance to the discipline of social order,and produced some in the audience coarse language slang is the discipline of theso-called bridge and digestion. Vw’s carnival mainly embodied in the following threeaspects: one, escape from the discipline of power; Second, enjoy carnival pleasure; Three,pay attention to your body. Finally, in the modern offset the high culture and popularculture, in the traditional sense of the elite culture to the edge, and economy, politics, science and technology, business comprehensive infiltration and blend each other massculture is popular in today’s society. Have, theoretical analysis of the context of today’sChinese society mass culture text is of great significance.