Research On The Cultural Causes Of Western And Eastern Tourism Aesthetic Disparities

Tourist industry is becoming more and more important in modern society, and the demand of expanding foreign tourist market is of great significance to both eastern and western countries. Consequently, it is necessary to explore the disparity of western and eastern tourists'orientation, preference, and aesthetic standard, which are greatly influenced by western and eastern cultural differences, including differences in values, environments, political policy, religions, etc. The research in this field has become more and more popular recent years due to the governments' emphasis on the development and expansion of tourism.The discussion is based on the theory of the relationship between culture and behavior. We see culture rather as the system of the shared knowledge that underlies behavior. We might conceive of culture as rules that serve as instructions for behavior, telling individuals how to act in specific situations and how to relate to other people. In the process of travel, people's behavior in scenic spots and their choice of scenic spots are largely affected by their own culture. Differences in people's culture can result in differences in tourism. Thus, the culture has become the main reason that has caused so many differences in western and Chinese tourism aesthetics.The paper has discussed the differences of tourism aesthetics between western people and Chinese people, as well as reasons that have caused these differences. The paper has shown the recent trend of the research related to this field, and has introduced knowledge of tourism. In recent year, the research related to tourism has become more and more important to many countries, especially countries whose economic development lies mainly in tourism. In modern society, tourism is also developing together with the development of economy and it is not constrained to landscape that is near to tourists any more, however, it has included natural and human landscape, as well as constructions, arts, gardens, etc. How to attract more tourists for scenic spots becomes an essential part of the tasks of government as well as the original people of tourist attractions.The first chapter has discussed the significance and the goal of the research. With the development of tourism all over the world, to find out reasons that have caused the western and Chinese tourism aesthetics disparities is of great importance to modern society. And the overall structure of the paper is also displayed in this chapter. In the second chapter, the paper has discussed the recent trend and achievements in tourism in both China and foreign countries. It has shown that the research in tourism filed has become more and more popular, and there are many different branches of researches within the field of tourism.The differences of tourism aesthetics between westerners and Chinese people have been discussed in chapter 3. There are some main differences, including people's inclination to a certain kinds of scenic spots. Besides, western people pay more attention to the beauty and charm of the scenic spots themselves, while Chinese people are more interested in the culture elements, including poems, historical background, etc, that attached to the tourist attractions. And Chinese people prefer places that are beautiful and quiet, which is appropriate for them to relax and rest. Compared to Chinese people, western people prefer tourist attractions that are full of challenge and danger, which they think are the ideal places for them to stretch themselves and to reduce pressure. Western and Chinese people's tourism orientations are different also in religious tourism and it is for sure because of different religious faiths of different countries.In chapter 4, the paper has also discussed the relationship between culture and behavior which also including traveling behavior. Different definitions have resulted that culture is performing as the rule, instruction, and guide of behavior. Thus people choose their favorite scenic spots according their own culture. That is why culture has imposed a great influence on tourism. In this chapter, the paper also discusses influences of various cultural elements on tourism, including geographical environment, the difference in ideology, political system, life mode, the relationship between human being and nature and sense of worth and consumption conception. Thus the differences of tourism aesthetics do not come from a reason alone, they are the results of many complex and sophisticated reasons.In the last chapter, the paper gives a conclusion to the discussion that there are many differences between western and eastern traveling aesthetics, which are caused by many different cultural elements. It is important for people to research the differences and the factors that cause these differences so as to better develop tourism and expand the tourism market in society where tourism has played an important role in the prosperity of a nation.