The Research On The Application Of Hakka Cultural Elemements To Gannan Native Products' Packaging Design

Hakka culture is colorful with unique charm and rich connotation, so being an designer of Gannan native, we should take the mental attitude and responsibility to more strengthen the applied research of Gannan Hakka culture characteristics in the design practice, in line with inheriting and carrying forward the Hakka's traditional culture spirit, specially apply the Gannan Hakka culture characteristics to the packaging of Gannan native products,it will integrate the image outside of Gannan native products better, become a way to promote and develop the Gannan Hakka culture, and also better to embody the publicity tenet of Ganzhou, the cradle of Hakka.But consiering the packaging design of Gannan native products in the present market, they are not only lack of the definite explicit understanding and systematic applied principle in morphostructure,name of product,graphics,color,application of material and style performance, but also become a mere formality and identical in manifestation of Hakka style and selection of elements, it is't enough to make use and show Gannan's rich resources and unique regional culture characteristics, lack corresponding cultural connotation and taste, and cann't embody the characteristic charm. So this subject will major in researching this problem by analyzing,integrating,generalizing,extracting Gannan Hakka culture characteristic elements, and apply to the packaging design of Gannan native products, hope that can promote the culture taste and regionalal characteristics of Gannan native products'packaging design, integrate the image outside of Gannan native products better.This article is divided five chapters, the opening chapter is an intoduction, introducing the researching backgroud,purport,thought,method of this subject; the first chapter is about the ethos and connotation of Gannan Hakka culture, mainly expounding the cause of Hakka and the charateristics of Hakka people's system, analyzing spiritual connotation and cutural esthetic value of Gannan Hakka culture, putting forward the meaning of the combination of Hakka culture and the packaging design of Gannan native products; the second chapter is about the characteristic aspects of Hakka culture, mainly expounding the formation and position of Hakka cutural characteristic aspects, generalizing the incorporations of Hakka cultural characteristics, summing up the image elements of Hakka culture, and establishing the applied coverage of Hakka cultural image elements in native products' packaging; the third chapter is about the essentials in the packaging design of nativ products, mainly expounding the development trend of morden native products' packaging and the current situation of Gannan native products'packaging, summing up the principles of native products'packaging design, and analyzing the elements of native products'packaging design in charater,graphics,color and material; the fourth chapter is about the application of Hakka characteristic elements in native products' packaging, mainly applying the summaries of Hakka elements and technique of expression to the practice of Gannan native products'packaging design and testing; the fifth chapter is about the summary of the packaging design technique of Hakka style, summing up the application of Hakka cultural elements in the technique of expression of Gnnan native products'packaging, the end is the conclusion and prospect as the phasal summary of this subject.In brief, it is relatively weak in the researching of Hakka cultural application to Gannan native products'packaging design today.This article makes every effort to break through in this category.